We have all heard of news reports about "Black Friday" where retailers make the bulk of their profits. Today is the online version of the biggest shopping day, called Cyber Monday. Cyber Monday takes advantage of millions of workers being back at work and not wanting to battle horrible crowds. The number of people shopping from work is expected to top 61 million this year, up from 51.7 million last year, according to a survey by Shop.org, the network for retailers online.
Almost 51 percent of consumers who have Internet access at work plan to shop from the office this year, up from about 45 percent last year, the survey found.
With online shopping continuing to increase, it's a good time to review safety tips to avoid fraud, ID theft and other evils. The National Cyber Security Alliance and the National Consumers League put together a list of do's and don'ts:
1. Don't shop online while using an unencrypted or open wireless network. Hackers and thieves can use your open/unencrypted or a store's wireless network to break into your computer and capture your financial information.
2. Secure your computer before shopping online. Before connecting to the Internet or shopping online, take the following three core protections: 1) Install anti-virus and anti-spyware programs and keep them up to date; 2) Install a firewall; 3) Regularly update operating software.
3. Know who you're dealing with. Before shopping online with an unknown e-store, check out the seller and be sure to get the name and physical address of the seller in case something goes wrong. If you're buying gifts on an online auction site, check the track record of the seller before you bid.
4. Don't give away your financial information to unsecured websites. Make sure when providing payment information, the beginning of the Web site URL address changes from http to shttp or https, indicating that the purchase is encrypted or secured.
5. Protect personal information with common sense and technology. Be suspicious if someone unexpectedly asks for personal information. Identity thieves send out bogus emails about problems with consumers' accounts to lure them into divulging personal information. Consider using multi-factor authentication services when offered by online retailers as a way to secure your information.